<aside> 🎯 GOAL:
Understand the needs of the contemporary grocery shopper, and create a refined experience for grocery store patrons that maximizes meaningful, positive, and empowering embodied patterns of interaction in the physical store environment.
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<aside> 👥 Group Members: 1. Emma Osante 2. Avery Dellinger 3. Knic Royer 4. Mackenzie Moore 5. Alex Wang
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<aside> 🤝🏼 My Contributions: Interviews, sketches, preliminary research, affinity diagramming, brainstorming, contributions to the script.
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Article 1:
https://www.solumesl.com/en/insights/ways-grocery-stores-can-enhance-customer-experience
Article 2:
https://hsbrandsasia.com/blogs/10-tips-to-improve-your-grocery-store-customer-experience/
<aside> 💡 Takeaways:
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Ways to improve grocery store experience:
First impression matters the most
Store must always be clean.
Shopping carts must always be available
Arrangement of products must be well thought out and always fully stacked
Enhancing the store with new/helpful technology
Special offers, free coupons, and discounts
Good staff behavior
Nice packaging
Offering loyalty programs
<aside> ❓ After conducting interviews, we learned that people don’t really enjoy going to grocery stores due to the long lines, people-to-people interactions, large stores in where they tend to get lost, and the big variation of products can be confusing.
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We did an affinity diagram of our main points of concern in order to find commonalities, differences, and points of interest. We decided to focus on improving the shopping experience to accommodate the diverse needs of the users and provide a streamlined shopping experience.
Affinity Diagram
click on each sketch to see more information!
Based on the feedback received in our interviews, sustainability, carbon footprint, and information on where food has been sourced is often very difficult to find on the packaging of many products at grocery stores. This information is important to them and an easy and efficient way to find it would greatly improve the grocery shopping experience.
We settled on designing a kiosk and named it “Smartshopper”.